Apps an Undeniable Tool for Businesses

Monday, November 7, 2016 (Issue #2)
by Corey William Steen, Business Editor

.   .   .

With mobile device ownership on the rise in first and third world countries, the mobile app has quickly become an important medium of connection between businesses and their customers. With the number of app downloads projected at 284 million by 2020, it is an undeniable tool to grow and develop a stable customer base.

While only a few years ago an app for your business could run upwards of $100,000, today the ability to create a comprehensive app requires only minimal financing and a basic understand of formatting. Many entrepreneurs are choosing a variety of third party app making programs that make creating and publishing an app relatively “easy”.

Any advance in technology is naturally subject to growing pains, and there are gimmicks associated with the process just like any other service promising to take the work out of getting the end result. Here are three that might be worth a try:

  • Appy Pie – Appy Pie is quite possibly the most developed out of the three with comprehensive design features aimed at the layman. With “Make an app, easy as pie” as its motto, the software offers different payment plans relying on a number of widgets and bandwidth, but fails to offer a basic plan that serves Apple and Android mobile devices. For anyone trying to test out the technology, they either have to pay up or access only half of the potential market.
  • AppMakr – AppMakr advertises as a “DIY Free app maker” but doesn’t really deliver on its promise. With a few centralized formatting templates specifically tailored to certain things, like a restaurant looking to make an app or a personal news app, AppMakr offers the most user friendly interface but with the least amount of personalization. As with Appy Pie, payment is required to publish and in order to publish to both Android and Apple stores a specific and pricier payment plan is needed.
  • ShoutEm – ShoutEm offers an opportunity to jump right into making an app with an example of how it will look on the device on the preference page. A simple design interface allows for easy configuration but the end result is rather cookie-cutter looking. If time is of the essence and financing is an issue, ShoutEm might be the option for a budding business.

“With “Make an app, easy as pie” as its motto, the software [Appy Pie] offers different payment plans relying on a number of widgets and bandwidth, but fails to offer a basic plan that serves Apple and Android mobile devices.”

At the end of the day, there are countless other app making programs that offer unique advantages but require you to publish the app through each respective app store individually. As this can be a daunting task, maybe it’s better to use one of these options instead.

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